Background

About

My approach involves challenging assumptions, and considering new ways to change and grow.

“Strategy is about deliberately choosing to be different.”

Michael Porter

About Atul Vaid – I have been a strategy and marketing consultant for 20+ years with some of the worlds biggest consulting organizations.

If you cant find a unique spot in your industry, you cant challenge for leadership. Your strategy should aim to find and create that unique position for you.

Finding a unique position requires a creative consulting approach. If you pick consultants only from your own industry you will probably never be provided with a unique idea or model. I work across industries (look at Experience) using an industry-agnostic approach based on lessons learnt in 20+ years of working with clients across the world (look at Services). This means that you get the best ideas from a number of industries, geographies and cultures.

Think Differently To Achieve Greatness!