About Atul Vaid
Background & Principles
Strategy Consulting is all about pushing you to grow and change
Hello, my name is Atul Vaid and I have been a strategy and marketing consultant for 20+ years with some of the worlds biggest consulting brands.
If you cant find a unique spot in your industry, you cant challenge for leadership. Your strategy should aim to find and create that unique position for you.
If you want consultants from your own industry you will probably never be provided with a unique idea or model. So think different!
I work across industries using an industry-agnostic approach based on lessons learnt in 20+ years of working with clients across the world. This means that you get the best practices from a number of industries, geographies and cultures.
Social changes, demographics, technologies, political positions, disasters – all need to be considered. Process Improvement requires narrow industry expertise but Strategy needs both wide-angle vision across several sectors + micro-focus to develop company-level and function-specific initiatives.
You waste time and effort if your organization can’t focus on numbers from Day Zero of a planning and execution initiative.
This does not mean that Finance/Accounts should own strategy. Areas traditionally less focused on numbers – HR, Communications, Branding, etc – also should take ownership of strategy development, and work on corporate metrics .
Its not enough to just have great ideas – they need to be practical and implementable by the organization within its current or future pool of resources and capabilities.
The team developing the strategy should evaluate all courses of action to create value – and that means challenging all the assumptions maybe holding them back.
A key part of my approach is to ensure that client teams achieve higher performance through changed mindsets, goal-seeking behavior, and greater self-management.