Consumer goods firms operating in consumer markets are increasingly faced with new opportunities and challenges due to sudden and discontinuous shifts. Players at every stage of the value chain - manufacturers, brand owners, and channel members at every level - are being impacted by demographic, social and technological changes.
These firms have to therefore focus on specific/niche customer needs and adopt new business models that can take advantage of growth opportunities, while adapting to today's intense competitive pressures.
Market Entry Strategy for a Large Group in the United Arab Emirates for Dairy and Fresh Juice | Read more
Strategic Plan for a Large Diversified Indian Manufacturer of Consumer Products | Read more
Strategic Review of OTC Nutrition Products of a Multinational Pharmaceutical Manufacturer | Read more
Corporate Planning for a Major Indian News Group | Read more
Market Entry Assessment for a Client in the Sultanate of Oman wishing to launch a range of Bottled Mineral Water | Read more
Developing a strategy is hard.
Doing it in a way that it is adopted across the organization and is implemented is even harder.
With this in mind, and using my experience of consulting to different types of organizations, I've developed a unique approach that combines strategic planning with change management elements to assure a smooth and enthusiastic rollout.