The client was a Swiss global multinational producing chemicals, pharmaceuticals and OTC health products. The company had a long history in India, with a premium brand in the OTC nutrition products space.
The emergence of local competitors with better access to manufacturing made it necessary for the client to review its portfolio and identify priority products for the future.
The review looked at the entire portfolio of fortified breads, nutrition biscuits and sweets in terms of:
- Market Overview
- Future outlook
- CSFs for a new entrant
- Outlook for client
- Portfolio profitability assessment
- Product basket redesign