Consumer Goods & Services
The following is a non-exhaustive set of cases which only represent a sample of work done. They are provided on a no-name basis as we maintain client confidentiality at all times.
Overview of the Consumer Goods space
Consumer goods firms operating in consumer markets are increasingly faced with new opportunities and challenges due to sudden and discontinous shifts. Players at every stage of the value chain – manufacturers, brand owners, and channel members at every level – are being impacted by demographic, social and technological changes.
Over a number of assignments, I’ve developed growth strategies for clients based on change-focused research through a mix of quantitative and qualitative research among consumers (“Voice of Customer”), trade channels (“Voice of Trade”) and manufacturers (Industry/ Sector profiling).
This has helped clients focus on specific/niche customer needs and adopt new business models that can take advantage of growth opportunities, while adapting to today’s intense competitive pressures.
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Strategic Plan for a large diversified Indian manufacturer of consumer products such as luggage, toys and furniture | Download
Strategic Review for a line of OTC nutrition products from a multinational pharmaceutical and foods manufacturer | Download
Market entry and financial feasibility assessment for a large industrial house in the UAE wishing to enter the dairy and fresh juice business | Download
Market entry and Financial feasibility assessment for a large industrial house in the Sultanate of Oman wishing to launch a range of bottled mineral water | Download
Corporate Plan for a major newspaper and magazine publishing group | Download
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