Real Estate Development – How to Calculate Market Potential of A Land Parcel

real estate development

Real estate development is difficult with high levels of risk because the realizable value of a land parcel depends on many factors. This note applies to the initial stages of developing a new property, and provides an overview of the method you can use to develop the design concept, and evaluate the likely returns from a specific parcel of land.

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About the Author

Atul Vaid has extensive experience in strategic planning, market entry consulting and new initiatives development for corporates, nonprofits and Government clients. He has 20+ years of experience with global firms, where he handled a variety of assignments in India, the Middle East, the USA and Japan; as well as cross-border engagements run remotely out of India. He set up the marketing services hub for a US-based consulting and technology firm, started an online skills assessment portal, and ran a global innovation program for a strategy consulting firm.

Atul is based in Gurgaon, outside of New Delhi in India. You can review his profile on Linkedin, or email him at